![]() ![]() The reason, according to Brian Houston, “What God started in their heart, he finished in their life.” (Later in his presentation, he gives a modern version of the story. How about infertility? Solved, just like Hanna in the Old Testament. While it was a subtle shift from the traditional “bigger car, more money, gold in your teeth” we’ve seen on TV, it has been changed to dreams, hopes and aspirations that turn into incredible exploits, kingdoms business and social justice endeavors. One of my big takeaways from attending the Hillsong grand opening was the clarity in which Brian Houston taught the Prosperity Gospel. “What God births in your heart, he will manifest in your life.” – Brian Houston I had to pull out a calculator…that’s $10.8 million dollars per year. In a candid interview with Channel 7 in 2010, Houston admits he is paid $300,000 from the church.” More> None of the rich music revenue goes into Houston’s pocket, but to fund the ministry locally and abroad. “In marketing terms it is a gold mine, given music represents 18% of the $60 million revenue the church receives annually. It’s not a secret that Hillsong music is very profitable “arm” of Hillsong Church. The ceiling at the Belasco Theater is something to behold… Hillsong Music Funds Hillsong Church Like the Conference? Attend our college, join our church, etc. Conferences ( Hillsong Church Conference, Women’s Color Conference)įrom a marketing and communication perspective, this is genius! Each one is designed to feed the other. Hear the song in church? Buy the album.Churches ( Hill Song Church plus International plants).Hillsong is really on the pulse.” More>Īs I studied Hillsong as an organization, they seem to be organized around Six “C”s It is contemporary, it is modern, it is now. And that’s what they do it’s rock music and people dig it. ![]() Music is very powerful it communicates in deep ways, if you are religious or not. It is global. They brought the message through music. In an article in the Australian Courier-Mail, Richard Sauerman (noted brand expert) says: Hillsong Church is a Pentecostal megachurch affiliated with Australian Christian Churches (the Australian branch of the Assemblies of God). It is one of the world’s fastest-growing ministries with a 100,000-plus strong congregation throughout campuses in Australia, London, New York City, Los Angeles, Paris, Stockholm, Moscow, Kiev, Barcelona, Germany, South Africa and Copenhagen. “I see a church that beckons ‘WELCOME HOME’ to every man, woman and child that walks through the doors.” Hillsong Is A Movement In the same way Jesus Culture is a ministry of Bethel Church, Hillsong United is a ministry of Hillsong Church. It was very clear as the service progressed, Hillsong United and Hillsong the church are one in the same. In the service I sat in, Joel did MC-ing, Ben lead the worship, mother took the offering (well worth a listen ) and Brian did the preaching. Son Joel Houston is a musician, songwriter, pastor, and leader in the Sydney-based band Hillsong United, son Ben Houston is the lead pastor of Hillsong LA, mother Bobbie Houston co-pastors Hillsong Australia with her husband Brian Houston. People were lined up for hours before the service even started. Look for the speaker icon to jump directly to a certain point I’m referencing. A friend of mine recorded the service on his iPhone…not the best recording, but feel free to listen the best you can. The following is what I heard and observed. Last year when I heard Hillsong was opening a church in Los Angeles at the historic Belasco Theater (just a hour away), and that lead pastor Brian Houston was coming, I thought this would be a perfect opportunity to see what all this was about for myself. ![]() You can find them on virtually every Christian radio station and sung Sunday morning in churches all across America. ![]() In addition, Hillsong UNITED was the first Christian act to ever sell out Los Angeles’ Staples Center and has sold out additional notable venues, including Seattle’s ShoWare Center, New York’s Radio City Music Hall, Chicago’s Sears Centre Arena, Denver’s Red Rocks Amphitheatre and Los Angeles’ Hollywood Bowl. Hillsong was awarded five GMA Dove Awards in 2014, including Song of the Year, Contemporary Christian Performance of the Year, Worship Song of the Year and Pop Contemporary Recorded Song of the Year for “Oceans (Where Feet May Fail),” as well as the coveted Artist of the Year award. As I type this, the band has more than 5.3 million Facebook friends, 982K followers on Twitter and its YouTube channel has been eyed by close to 50 million viewers. According to the Gospel Music Association: Unless you’ve been living under a rock, you know that Hillsong is a global phenomenon. ![]()
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